About the project
The iconic french kitchenware brand engaged R/GA as a strategic and creative partner, with the goal to assist them in shifting their e-commerce platform from Magento to Salesforce. Our team consisted of two senior visual designers (myself and Cagri Yurtbasi), two senior ux designers, Kyle Wheeler as a design director and Rob Northam & Zoha Zoya as creative directors. The team was in charge of designing the new platform within the limitations of Salesforce for MVP as well as outlining a future vision and enhancements for post MVP launch. My responsibilities included designing a set of icons for heat sources, concepting, designing & prototyping micro-interactions, creating a set of illustrations for Le Creuset services, and designing several user flows including checkout and store-finder.