New York-based Designer and Art Director with over a decade of experience in brand and product design. Currently at Work & Co.

ZERODOIS™

Visual Identity & Website Redesign

Designer & Art Director

2024

David Herze

Miguel Soeiro & team

ZERODOIS™ is a Portuguese brand known for manufacturing modular sofas with a timeless, functional design. Each piece is crafted using high-quality European woods, foams, textiles, and leathers, brought to life by the expertise of Portuguese artisans.

To mark its 20th anniversary, founder and creative director Miguel Coimbra collaborated with New York-based Portuguese designer Sam George to refresh the brand’s identity, celebrating its heritage while positioning it for a global audience.

The redesign stays true to ZERODOIS™'s roots, focusing on evolution rather than revolution. Central to this is the emphasis on Portuguese craftsmanship, with the tagline Heartcrafted in Portugal™ becoming a cornerstone of the brand’s identity.

The fully spelled-out logo, ZERODOIS™, highlights its Portuguese origin, while the clean, minimal visual language keeps the product front and center. Inspired by the brand's upholsteries, the color palette ranges from muted and soft to bold and rich, complemented by generous white space and consistent use of Weltkern’s Lausanne typeface.

The redesign also streamlined the digital experience with a new website and social media presence that reflect the updated visual identity. Every touchpoint now aligns with the brand’s ethos, positioning ZERODOIS™ as a symbol of Portuguese craftsmanship on the global stage.

Personal project

Designer & Art Director

2020

The year 2020 was marked by profound loss, including the passing of one of Hip Hop’s most enigmatic and influential figures, MF DOOM. That year also marked the tenth anniversary of GAZZILLION EAR, one of his most iconic tracks, produced by the legendary J Dilla.As a tribute to his artistry and legacy, I created a series of visuals that integrate his lyrics with his signature metal mask, a symbol as distinctive as his sound. The original mask image, sourced from the artist’s Bandcamp page, was modified and used respectfully without infringing on copyright. The typography featured in this project is Söhne by Klim Type Foundry.

Impulso

Visual identity & website design

Designer & Art Director

Freelance

2021

Impulso is an organisation that fosters entrepreneurship through different programs, aimed at supporting entrepreneurs and small businesses. João and Frederica, the organisation leads, felt their identity needed to showcase the energy their programs unlock in their entrepreneurs, playfully and humanly. These became the core concepts of their new brand: Energy, Playfulness, and Humanity. Photography by Tessy Morelli.

MagicLeap.com

Website redesign

Daniel Nieuwenhuizen

Senior Designer

R/GA

2019

One of the most innovative companies in the AR space engaged R/GA as a partner for all their creative needs. I was integrated into their internal design team and had the chance to help shape the new design direction for their website. I also had an active role in helping the team expand their design system, creating components, documentation and prototyping interactions for developer handoff.

Porsche 718

Campaign pitch

Rob Northam

Senior Designer

R/GA

2019

The iconic sports car brand approached R/GA to help craft a global campaign for their 718 range of models (Cayman & Boxter). The goal of the campaign was to refresh the brand positioning and ensure that Porsche is perceived as a brand that focusses on perfomance, craft and the passion of driving. This unapproved creative proposal consisted in shifting the attention from the car to the individual behind the wheel. We took the core elements of the brand such as the iconic Porsche logo, the 718 badge, their proprietary 'Porsche Next' typeface and the iconic frame print layout and pushed these elements into a new and fresh visual territory that provides a modular and flexible solution. All photography used is for conceptual and illustrative purposes only and is used without copyright.