About
Originally from Lisbon, Portugal, and based in New York, I'm a product designer with over a decade of experience shaping complex consumer and platform experiences.
I gravitate toward open-ended product challenges: translating ambiguous requirements into thoughtful, research-driven solutions that serve both user needs and business objectives without compromising on craft. I've spent my career partnering closely with product, engineering and research teams at organizations like PayPal, Google, Magic Leap, Work & Co and R/GA, turning ambiguous product challenges into polished, shippable experiences.
More recently, I've been deep in AI-adjacent work; designing new interaction patterns, building coded prototypes, and using AI tools like Cursor, Claude Code, Replit and Flora as part of my workflow.
Colophon
This site was built with Cursor and Claude, generated with Astro, versioned in Git, and deployed on Vercel. The type is System Blank Medium by Frost Type. Animations were made in Jitter and LottieLabs.
Recognition
2025
The Brand Identity
2025
Visuelle
2025
Visual Journal
2025
A1 Websites
2025
The Colophon
2025
klikkentheke
2024
Siteinspire
2024
Site of Sites
2024
Admire The Web
2024
Red Dot
2024
Mindsparkle Mag
2024
2024
MaxiBestOf
2023
Communication Arts
2023
Lovers Magazine
2022
Brand New
2021
Branding Motto
2021
Print Mag
2021
Designer's Bookshop
2021
Mindsparkle Mag
2021
Ad Age
2020
Creative Review
2020
Communication Arts
2016
Experience
PayPal Workshop Team
Principal Product Designer
2025 — Present
Work & Co
Associate Design Director
2022 — 2025
Google
Product Designer (Contract)
2021 — 2022
R/GA
Senior Designer
2017 — 2021
Code and Theory
Designer
2015 — 2017