New York-based Designer and Art Director with 9+ years of experience in brand, product, and campaign design. Currently at Work & Co.

Work

Project
ZERODOIS™
Type
Visual identity & website redesign
Role
Designer & Art Director
Agency
Freelance
Year
2024
About
ZERODOIS™ is a Portuguese furniture design company that creates timeless, functional, high-quality sofas, built by expert craftspeople with the utmost attention to detail.

This identity redesign takes a minimal yet bold approach by leveraging upholstery colors to create a diverse palette, simple layouts that put the focus on the products and a utilitarian approach to verbal messaging.

Cinematography by Miguel Coimbra
3D motion by David Herze

Project
Impulso
Type
Visual identity & website design
Role
Designer & Art Director
Agency
Freelance
Year
2021
About
Impulso is an organisation that fosters entrepreneurship through different programs, aimed at supporting entrepreneurs and small businesses. João and Frederica, the organisation leads, felt their identity needed to showcase the energy their programs unlock in their entrepreneurs, playfully and humanly. These became the core concepts of their new brand: Energy, Playfulness, and Humanity. Photography by Tessy Morelli.
Project
MF DOOM - GAZZILLION EAR
Type
Personal project
Role
Designer & Art Director
Year
2020
About
As if 2020 hadn't been bad enough, we also lost one of Hip Hop's most elusive, mysterious, and fascinating artists: MF DOOM. 2020 was also the 10th anniversary of one of his most iconic tracks, GAZZILLION EAR, released in 2010 and produced by another giant, J DILLA. I wanted to pay homage to his work and life by creating a set of visuals that utilize his lyrics paired together with his iconic Dr. Doom metal mask. The original mask image can be found on the artist's Bandcamp page and was modified and used without copyright. The typeface used is Söhne by Klim Type Foundry.
Project
MagicLeap.com
Type
Website redesign
Design Lead
Daniel Nieuwenhuizen
Role
Senior Designer
Agency
R/GA
Year
2019
About the project
One of the most innovative companies in the AR space engaged R/GA as a partner for all their creative needs. I was integrated into their internal design team and had the chance to help shape the new design direction for their website. I also had an active role in helping the team expand their design system, creating components, documentation and prototyping interactions for developer handoff.
Project
Porsche 718
Type
Campaign pitch
Design Lead
Rob Northam
Role
Senior Designer
Agency
R/GA
Year
2019
About
The iconic sports car brand approached R/GA to help craft a global campaign for their 718 range of models (Cayman & Boxter). The goal of the campaign was to refresh the brand positioning and ensure that Porsche is perceived as a brand that focusses on perfomance, craft and the passion of driving. This unapproved creative proposal consisted in shifting the attention from the car to the individual behind the wheel. We took the core elements of the brand such as the iconic Porsche logo, the 718 badge, their proprietary 'Porsche Next' typeface and the iconic frame print layout and pushed these elements into a new and fresh visual territory that provides a modular and flexible solution. All photography used is for conceptual and illustrative purposes only and is used without copyright.
Project
LeCreuset.co.uk
Type
Website redesign
Design Lead
Kyle Wheeler
Role
Senior Designer
Agency
R/GA
Year
2019
About the project
The iconic french kitchenware brand engaged R/GA as a strategic and creative partner, with the goal to assist them in shifting their e-commerce platform from Magento to Salesforce. Our team consisted of two senior visual designers (myself and Cagri Yurtbasi), two senior ux designers, Kyle Wheeler as a design director and Rob Northam & Zoha Zoya as creative directors. The team was in charge of designing the new platform within the limitations of Salesforce for MVP as well as outlining a future vision and enhancements for post MVP launch. My responsibilities included designing a set of icons for heat sources, concepting, designing & prototyping micro-interactions, creating a set of illustrations for Le Creuset services, and designing several user flows including checkout and store-finder.

Info

Experience
Design Lead
2022 – Present
Design (Contract)
2021 – 2022
Senior Visual Designer
2017 – 2021
Visual Designer
2015 – 2017
Design Internship
2014 – 2015
Design Internship
2014
Bachelor of Design
2010 – 2014
Selected agency clients
Google
Guinness
Harley-Davidson
IKEA
Le Creuset
Magic Leap
Magnum Photos
Mellon Foundation
New York Magazine
Paypal
Pfizer
TensorFlow